PAESANO

Paesano Pizza – George Street

• Located in Edinburgh’s New Town, the restaurant firmly emphasises pizza and is a popular choice with locals and visitors exploring George Street and nearby St Andrew Square.
• The restaurant is a 12-minute walk from Waverley Station.
• It is a 10-minute walk from Edinburgh Bus Station.

Paesano Pizza introduces one of Glasgow’s best-known pizza names to the centre of Edinburgh. The George Street restaurant, at 77A George Street, marks Paesano’s first Edinburgh branch and its initial expansion outside Glasgow. The business built a strong following in Glasgow by taking a straightforward approach to Neapolitan-style pizza.

The team uses slow-rise dough and Italian ingredients to create the soft, blistered, and slightly charred crust that defines traditional Neapolitan pizza. They keep the menu deliberately compact, offering a core selection supplemented by rotating specials, rather than every conceivable topping. Diners are meant to eat this pizza fresh from the oven, not as conventional fast food.

Paesano’s arrival suits George Street, now one of central Edinburgh’s prime destinations for eating, drinking, and shopping. The restaurant sits in a prominent position between Charlotte Square and St Andrew Square, and within easy walking distance of Princes Street and the wider New Town.

Despite its smart George Street address, Paesano maintains a deliberately informal atmosphere. The team serves good pizza without too much ceremony, making the restaurant equally suitable for a quick lunch, an early evening meal, or a bite before heading elsewhere in the city centre. The restaurant largely operates as walk-in, though diners can book a limited number of tables in advance. Paesano deliberately reserves plenty of space for walk-in customers each day.

Visitors exploring Edinburgh’s New Town will also discover an interesting Scottish success story at Paesano. The brand built its reputation in Glasgow before expanding to Edinburgh, always focusing on Napoletana pizza and ingredients sourced from Italy. By opening on George Street, Paesano adds a distinctly contemporary Italian option to a street already celebrated for its variety of restaurants, cafés, and bars.